Most redesigns look better and quietly lose the search traffic the old site had. Ours start from a 16-month Search Console baseline, map every ranking page to its new home, and launch with the redirects, speed and structure Google expects. Custom WordPress, no page builder, yours to own. Simple sites in two to three weeks; full builds in about eight.
UltraWeb Labs redesigns websites for South Florida businesses without losing the search rankings the old site earned. A redesign here means a custom WordPress build, not a theme swap: new design, faster load on a phone, forms that send, and a migration plan that carries every ranking URL to its new page with server-level redirects. We ran the same playbook on our own rebrand in 2026, moving 1,683 URLs from one domain to another without losing position. Custom sites start at $2,000; simple sites launch in two to three weeks and full-scale sites in about eight, depending mostly on how fast content and approvals come back. The site, the domain and the files stay yours.
The new site looks great in the demo. Three months later the phone rings less. These are the four ways that happens.
Every page that ranked had an address. The new site gave it a new one, the old one now returns "not found", and Google quietly drops it. This is the single most common cause of post-redesign traffic loss.
The old service page had 900 words that answered real questions. The new one has a headline, three icons and a button. Google ranked the words, not the icons.
Full-screen video, five fonts, a page builder with forty plugins. It scores 38 on a phone, and half your visitors are on a phone.
The contact form on the new site sends to nobody, the Analytics tag never got moved, and you find out weeks later when a customer mentions they never heard back.
The design is the part everyone sees, so it is the part everyone argues about. The part that decides whether the phone keeps ringing is invisible: which URLs exist, where they redirect, what the pages say, how fast they load on a phone, and whether the forms and tracking survived the move. We treat those as the job and the design as the reward for doing the job properly.
Our method is written down, public, and tested on ourselves. In May 2026 we moved our own agency site, 1,683 URLs, from one domain to another with a full redesign and did not lose position. The same checklist runs on every client redesign: a 16-month Search Console baseline, a map of every ranking page to its new page, one-to-one server redirects with no chains, content parity on the pages that earn traffic, launch-day checks, and a thirty-day watch. It is the playbook in our redesign guide.
And because the new site is custom WordPress with no page builder, it loads fast, it is easy to edit, and it belongs to you.
We pull 16 months of Search Console data and crawl the current site, then map every URL that earns impressions or links to its page on the new site. Nothing that ranks gets lost in the redesign because nothing that ranks is left off the map.
A custom design for how your customers actually decide: what they need to see first, what proof convinces them, what makes them call. Not a template with your logo dropped in.
Hand-coded theme, no drag-and-drop page builder, no plugin sprawl. Fast on a phone, easy for your team to edit, and portable if you ever leave.
Pages that rank keep what made them rank and get better structure, clearer answers and the local proof Google rewards. Pages that never earned anything are merged or retired with a redirect, not deleted into a 404.
Every old URL gets a one-to-one 301 to its new page. Before launch we check every single one, not a sample, and remove chains. This step alone prevents most redesign traffic losses.
Contact forms that deliver, Google Analytics and Search Console reconnected, conversion tracking for Google Ads if you run them, and any booking, CRM or payment integrations moved and tested.
A written checklist run on launch day: redirects, forms, tracking, speed, indexability, schema, sitemap. You get the results in plain English.
We watch Search Console for the month after launch: coverage, impressions and positions on the pages that matter. If something moves the wrong way, we find it that week, not next quarter.
Free 30-minute strategy call. We audit your current state, flag the 3–5 highest-ROI fixes, and quote honestly.
Book a strategy callWe crawl the current site, pull the Search Console history and list what ranks, what converts, what is broken and what can go.
Homepage and one key page first, so you approve the direction on real screens before the whole site is built to it.
Custom WordPress build; ranking pages rebuilt with their content carried over and improved; new pages where the map showed gaps.
Redirects imported and tested in full, forms and tracking moved, launch checklist run, DNS switched at a quiet hour.
Search Console coverage and positions checked weekly; anything that dips gets looked at immediately.
Two redesigns can look identical on launch day. The difference shows up in Search Console a month later.
Custom websites start at $2,000. A redesign is quoted after we look at the current site, because the migration work scales with what the old site has: fifteen pages with no rankings is a different job from four hundred URLs with ten years of links. Simple business sites launch in two to three weeks; full-scale sites take about eight, and the pace is set mostly by how quickly content and approvals come back from your side.
Hosting, maintenance and security afterward is a separate plan from $40 a month, and it is optional. Whatever you choose, the site, the domain and the files stay yours.
Damon & Skyler were great. Very attentive and built a great looking website. Would use them again. Great business.
Damon provided top notch service! A pleasure to work with.
Had a great experience with UltraWeb! They were extremely helpful and patient with me and every change I would submit to them. Great communication and great team to work with overall for all your website/marketing needs. Thank you UltraWeb!
We audit your current state, flag the 3–5 highest-ROI fixes, and quote honestly. If we’re not the right fit, we’ll tell you and recommend someone who is.
Strategy calls are 30 minutes, same-day response, and you talk to the people who'll do the work. No handoffs. No SDR middle layer. No deck — just the architecture of what we'd build and what it would return.