Running TV before search works
TV makes people curious, so they look you up. If your site is slow or your Google listing is thin, they move on to whoever does show up.
SERVICES · STREAMING TV ADVERTISING
Streaming TV advertising that gets your name known.
Short TV commercials that play on streaming apps, shown only in the ZIP codes you serve. We cut them from your own footage and run a 90-day test in an ad account you own. It works best for businesses that already show up on Google, because people who see the ad look you up.
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We run streaming TV ads as an add-on for businesses that already market on Google with us. We cut a 30-second and a 15-second commercial from your footage, show them in the ZIP codes you serve, and run a 90-day test. You own the ad account and pay the platform directly, and we don’t take a cut of your ad spend. Most markets need at least $1,000 a month in ad spend.
- What it is
- Commercials that play during shows on streaming apps, on the TV in someone’s living room
- Who it fits
- Businesses with a broad local customer base whose website and Google presence already work
- Who it doesn’t fit
- Very narrow audiences, small budgets, and businesses that still need a working website first
- Ad spend
- At least $1,000 a month, paid by you straight to the platform
- Test length
- 90 days, then we decide together whether to keep going
- The ads
- A 30-second and a 15-second spot cut from your own footage
- Ownership
- The ad account is in your name, with us invited in
Four ways a TV test wastes the budget.
Streaming TV can make a business familiar to the people around it. These are the mistakes that stop it from doing even that.
Spreading the budget too thin
A test budget works best on a short list of ZIP codes. Spread across a whole metro, each home sees the ad too rarely to remember it.
Judging it by leads alone
TV builds a name. People who see it often search for you days later, so counting only direct leads misses the searches and visits it causes.
An account you don’t own
Some agencies run TV in their own account. Roku’s ad accounts can’t be transferred, so when you leave, the history and audiences stay with them.
TV works best with search behind it.
A streaming TV ad reaches people who aren’t looking for you yet. That’s its job: making your name familiar before they need you. When they do need you, they’ll often look you up on Google first.
That’s why we only offer TV to businesses whose website and Google presence are ready to catch those searches. If yours aren’t yet, we’ll tell you to fix that first.
- Ads cut from your own footage, so viewers see your real people and real work
- Shown only in the ZIP codes you serve
- A before-and-after look at searches for your name, site visits and calls
- One team running your TV, search and website together
What’s included
01
Setup in your name
We set up the ad account in your name, add the platform’s tracking code to your site, build the ZIP code list with you and write down your starting numbers: searches for your name, site visits and calls.
02
Two commercials from your footage
A 30-second and a 15-second spot cut from video you already have, made to TV size. You approve both before anything runs.
03
Monthly running and reporting
We watch delivery, adjust the ZIP codes and budget, and send a monthly report that keeps three things apart: how often the ads ran, the visits we can tie to them, and the calls and jobs that came in.
Ready?
Want all of this on your site?
Send a quick message, call us, or book a free strategy call. We look at your site and tell you honestly what we would fix first.
How we deliver it
-
01
Fit check
A short call about your market, your customers and your budget. If TV isn’t a fit yet, we’ll say so and tell you what would help more.
Output — a straight yes or not yet -
02
Footage and commercials
You send the video you have. We cut the two spots and send them for your OK.
Output — two approved commercials -
03
Setup and starting numbers
The account goes in your name, tracking goes on your site, the ZIP codes are chosen, and your starting numbers are written down.
Output — a written before picture -
04
Review and launch
Roku reviews every ad by hand, which takes 2–3 business days. Then the test goes live.
Output — your ads running in your ZIP codes -
05
Reports and the 90-day call
Each month you see what ran and what moved. At 90 days we look at the numbers together and decide whether to keep going.
Output — a clear keep-going or stop decision
What a 90-day test costs
Your ad spend goes straight to the platform, on your own card. Most markets need at least $1,000 a month in ad spend. Setup, the two commercials and monthly management are separate line items, and we quote them on the fit call. We don’t take a cut of your ad spend.
Ad spend, paid to the platform, from
$1,000 a month
See if your market is a fit
Free strategy call · no pitch deck · no obligation to proceed
Questions people ask us
Is TV advertising still worth it?
For some businesses, yes, as an add-on. Streaming TV is good at making a name familiar to people in the areas you serve. It isn’t a quick way to get leads. If you need calls soon, search ads will do more for you. TV makes sense once your search is working and you want more people to know your name.
What is streaming TV (CTV) advertising?
It’s a TV commercial that plays during shows on streaming apps, on a smart TV or a streaming device like Roku. CTV stands for connected TV. Unlike cable, you can show the ad only in the ZIP codes you choose and count the site visits from people who saw it.
Can you show the ads only where I do business?
Yes. On Roku’s ad platform, where we start most tests, you can target by ZIP code, state or TV market. For a test, a short list of ZIP codes where your best customers live works best.
How much does streaming TV advertising cost?
Most markets need at least $1,000 a month in ad spend, which you pay straight to the platform. Our setup, the two commercials and monthly management are separate line items, and we quote them on the fit call. We don’t take a cut of your ad spend.
How do you measure whether it’s working?
We write down your starting numbers before launch, then compare them each month: searches for your business name, site visits from the areas we target, calls, and visits from people who saw the ad. Roku counts a site visit toward the ad if it happens within 14 days of someone seeing it.
Do I need a TV commercial already?
No. We cut a 30-second and a 15-second spot from video you already have, like job footage, drone shots or a company video. If you have very little footage, we’ll tell you on the fit call what we’d need.
Who owns the ad account?
You do. We set it up in your name, you pay with your own card, and we’re invited in to run it. That matters because Roku’s ad accounts can’t be transferred later, and whoever owns the account keeps its data.
Real reviews · live from Google
5.0 stars across 100+ Google reviews.
G
Working with Damon at UltraWebLabs was an amazing experience from start to finish. My website was built exactly as I envisioned it, translating my specific ideas into a sophisticated and sleek site with professionalism and skill. Skyler was especially patient with me and my many revisions (and after hours requests) and had great attention to detail. I'd recommend UltraWebLabs to anyone looking for a responsive and dedicated team!
Google review
J
Our company has used UltraWeb for over 10 years for web design, SEO, and paid advertising. Damon and Skyler are always very responsvie to your needs. Communication with Ultraweb is clear and informative. Their team also does not rely on pushy sales tactics. Highly recommend
Google review
T
I have been working with Ultra Web for almost 2 years now, and i have nothing but great experience with them, Damon & Skyler go above and beyond to make sure everything is perfect ⭐⭐⭐⭐⭐
Google review
