Custom WooCommerce and Shopify stores designed to convert visitors, load fast under traffic spikes, connect to the systems you already run on, and survive Black Friday without breaking. Built by the team behind a $25M+/yr ARR ecommerce brand we co-run — you inherit a playbook we use on our own books, not just a template.
After 11 years of building stores and operating one ourselves, we see the same four failure patterns. One of these is almost certainly the reason your traffic isn’t turning into revenue at the rate it should.
You’re spending more on Ads, getting more sessions, and the conversion rate hasn’t moved in 18 months. The PDP, cart, and checkout were designed by someone who’s never operated a store — they look fine in screenshots but bleed money at scale. Every percentage point of CR is six figures of revenue you’re leaving on the table.
Forty-three active plugins. WooCommerce extensions stacked on top of each other for shipping rules, gift cards, abandoned cart, reviews, upsells. Every WordPress core update breaks something. Every Black Friday a different plugin is the bottleneck. The site is a Jenga tower.
Last agency convinced you to go headless — Next.js front-end, separate API layer, three different services to coordinate. It was supposed to be faster and more flexible. It is, technically. It also requires a dedicated developer on retainer just to keep the lights on. The Shopify Liquid template you migrated FROM was cheaper to run and ranked better.
Subscription billing with custom proration. B2B portal with per-account pricing. ERP sync with NetSuite. The standard answer was “not supported.” The real answer is “not supported by people who don’t know how to extend the platform.” You stopped asking.
Most agencies treat ecommerce as ten more pages with a cart on the end. They’ll happily sell you a Shopify theme, a checkout extension, and a quarterly review call. That works for a $200K-a-year side business. It doesn’t work for a real operation.
Our perspective comes from the other side of the table — we actually run an ecommerce business too. Skyler co-runs Security Camera King, a $25M+/yr ARR online business. We’ve handled product catalogs with 10,000+ items, abandoned-cart email sequences with $300+ average orders, returns processing during the Black Friday spike, and connecting our store to two different inventory management systems. The features we build for clients are the features we needed for ourselves.
Three things have to be true for ecommerce to actually keep growing. The product page, cart, and checkout have to be designed against what your visitors actually do (not just what the theme designer thought looked nice). The platform you pick has to match how your business actually runs (not just what we prefer building on). And the site has to keep running for years without breaking every time something gets added — including when traffic doubles for a holiday sale. We design every build against those three things.
Skyler co-runs Security Camera King, a $25M+/yr ARR online business. We’ve handled product catalogs with 10,000+ items, abandoned-cart email sequences with $300+ average orders, returns workflow during the Black Friday spike, and connecting our store to two different inventory management systems. The features we build for you are the features we needed for ourselves.
We’ll recommend WooCommerce when you need features the simpler hosted platforms can’t do without expensive apps. Shopify when transaction volume justifies their platform fee and you don’t need deep customization. A fully custom build only when your catalog and business model really warrant it. We’ll tell you honestly on the strategy call which one fits.
Your product page tested against what visitors actually do, not just what the theme designer thought looked good. Abandoned-cart email sequence connected to your email tool. Checkout reduced to only the fields you actually need. Trust signals at every moment of doubt. The whole buying journey designed as one system, not page by page.
The price, stock status, and star ratings on your products show in Google search results within ~4 weeks of launch — because we build that information into the site code itself. No relying on a plugin (Yoast, Rank Math) that might break or get dropped by its owner.
Category pages with hundreds of products and filters that don’t crash your server. Product images compressed and sized correctly for the visitor’s device. Product grids that load as the visitor scrolls (not all at once upfront). Site stays fast even on mobile with 100+ products on a page — tested before launch.
Not just “we’ll set up Stripe.” Real connections to NetSuite, QuickBooks, Sage 50, Cin7 (inventory + accounting). Klaviyo, Mailchimp, Customer.io (email + automation). Recurly, Stripe Billing, Bold Subscriptions (subscription billing). Multi-vendor marketplaces. Custom tax and shipping rules when the standard plugins fall short.
Per-account pricing, hiding catalog from certain customer types, net-30 invoicing, wholesale tax exemption, quote-request workflow, minimum-order enforcement, custom price lists per customer group. WooCommerce with the right extensions, or a custom build — whichever fits how you actually do business.
Properly-installed Google Analytics + tag manager + ecommerce event tracking. Email-platform conversion tracking. Server-side tracking signals to compensate for Apple’s iOS privacy changes. Monthly dashboard showing average order value, customer lifetime value, return rate, which channels drive revenue, profit margin. The numbers you actually use to make decisions.
Free 30-minute strategy call. We audit your current state, flag the 3–5 highest-ROI fixes, and quote honestly.
Book a strategy call90-minute conversation with you and your team, catalog audit (SKU count, complexity, integrations), competitor + reference-store analysis, 16-month Google Search Console pull, current-stack technical audit (plugin sprawl scoring, performance baseline, custom-code inventory). What’s already working we shouldn’t touch?
Stack picked and locked (WooCommerce, Shopify, or custom). URL schema mapped (every product, every category, every legacy URL). Information architecture for the new catalog. Integration scope frozen (ESP, CRM, ERP, payment, shipping). Wireframes for PDP / category / cart / checkout.
PDP, category, cart, and checkout designed against the conversion architecture — not theme defaults. Brand system documented (tokens, type, motion). Mobile-first since 65%+ of ecom traffic is mobile. Empty-states + edge-cases covered (out-of-stock, sold-out variant, no-results search, empty cart).
Custom theme coded against the design system. Product schema PHP wired in. ESP + CRM + ERP integrations wired and QA’d. Payment + shipping + tax tested against real edge cases. Every PDP + category page passes the 17-item pre-launch SEO checklist.
Pre-launch gate: redirect map applied, foundation pages, technical SEO, schema, conversion tools, legal pages, analytics — all verified. Migration cutover scheduled for low-traffic window. Day-7 indexation check, Lighthouse re-baseline, Google Search Console + GA4 + ESP + CRM baseline locked. Hand off the keys.
Same store, same launch timeline, different outcome. What you’ll actually notice when you compare an agency that’s built ecommerce sites to one that has actually operated an ecommerce business.
Ecommerce build pricing varies more than any other engagement in our catalog, and we don’t publish a fixed floor because honest quotes require knowing what you actually have and what you’re actually trying to do. A WooCommerce migration from a working Shopify store is fundamentally different work from a custom-built B2B portal with NetSuite integration and a subscription billing layer.
Most engagements fall into one of three shapes: a platform migration (Shopify ↔ WooCommerce) with content preserved, a ground-up build with brand identity work and full catalog architecture, or a custom feature layer (subscriptions, B2B, ERP, multi-vendor) on an existing store. The strategy call walks the shape that fits your situation and what it would actually cost — no cost, no pitch deck, no obligation to proceed.
Damon & Skyler were great. Very attentive and built a great looking website. Would use them again. Great business.
Damon provided top notch service! A pleasure to work with.
Had a great experience with UltraWeb! They were extremely helpful and patient with me and every change I would submit to them. Great communication and great team to work with overall for all your webs...
Extremely knowledgeable.. always willing to help Very trustworthy!
Damon was so patient with and helpful to me in dealing with this year long Google My Business Re-verification nightmare. I was attempting to do it on my own and what a mess I created for myself. I wa...
As a new start up company we needed a basic website created. I reviewed few other places before discovering UltraWeb Labs. Reached out to Damon and his team explained to to him what I was trying to ...
As a small business owner, I recently embarked on the journey of establishing an online presence for my company. After extensive research and consideration, I entrusted the task to a custom website de...
After experiencing much difficulty in reaching customer service for our Google workspace account issues, we were recommended to call Damon at UltraWeb Labs. Boy did he come to the rescue. The issue th...
Excellent & Reliable Service!
Ultra web. Marketing is an amazing company. I had an issue with my website and they literally dropped everything they were doing to help me get it back up and running. Damon and his team are the best ...
We audit your current state, flag the 3–5 highest-ROI fixes, and quote honestly. If we’re not the right fit, we’ll tell you and recommend someone who is.
Strategy calls are 30 minutes, same-day response, and you talk to the people who'll do the work. No handoffs. No SDR middle layer. No deck — just the architecture of what we'd build and what it would return.