Shopify and WooCommerce stores, multi-channel retail, DTC brands, B2B ecommerce. This is the vertical where we have the most operator credibility — our team co-runs Security Camera King, a $25M+/yr ecommerce business. The patterns we build for clients are the patterns we use on our own books.
Ecommerce marketing operates differently from local service or professional services. The buyer journey is longer, the channel mix is broader (email + paid social do real work alongside SEO + Google Ads), and the conversion architecture has to handle product pages + cart + checkout properly. Here’s what we’d focus on.
Custom WooCommerce + Shopify builds engineered by people who actually run an ecommerce business. Product page conversion architecture, cart + checkout designed against real visitor behavior, product schema that shows in Google search, integration with your CRM + ERP + email platform. Engagements $5,000–$50,000+.
Ecommerce DevelopmentProduct page optimization, category-page intent matching, product schema for rich Google search results, internal linking from categories to products to cross-sells. Production-tested on the $25M+/yr ecommerce brand our founder co-runs. Packages from $549/mo.
SEO ServicesGoogle Shopping campaigns plus search ads tuned to product-page conversion math (different optimization signals than service-business ads). Integration with your product catalog. Properly-installed conversion tracking that distinguishes revenue from leads. $600/mo management + ad spend.
Google Ads ManagementFor ecommerce specifically, Meta (Facebook + Instagram) and TikTok ads are often the highest-ROI paid channels — visual product discovery, broad audience targeting, and retargeting of cart-abandoners. We run paid + organic social as one system. Packages from $2,500/mo.
Social Media MarketingMost agencies treat ecommerce marketing as “run ads to the product page and hope.” That misses where most ecommerce conversion problems actually live: in the product page, the cart, and the checkout. You can have perfect ads driving perfect traffic and still bleed 60% of buyers between adding to cart and completing checkout.
Our advantage comes from actually running an ecommerce business too. Skyler co-runs Security Camera King, a $25M+/yr online business. We’ve handled the cart-abandonment work, the email-flow optimization, the inventory-management integration with the store, the Black Friday traffic spikes — the operational reality of ecommerce, not just the marketing layer. The features we build for clients are the features we needed for ourselves.
For ecommerce marketing, that translates to: we’ll often recommend fixing the product page or checkout before scaling ad spend, because the math doesn’t work otherwise. We’ll do conversion-rate work on the existing store before running a redesign, because most stores can recover 20–40% of revenue with targeted fixes without rebuilding. And we’ll set up the proper tracking + attribution before launching campaigns so you actually know what’s working.
We audit your current state, flag the 3–5 highest-ROI fixes, and quote honestly. If we’re not the right fit, we’ll tell you and recommend someone who is.
Strategy calls are 30 minutes, same-day response, and you talk to the people who'll do the work. No handoffs. No SDR middle layer. No deck — just the architecture of what we'd build and what it would return.