Paid ads on Facebook, Instagram, TikTok, and LinkedIn, plus the regular posting that fills all five of your social accounts with content your audience actually engages with. One team handling both paid and organic — measured against actual revenue, not vanity likes.
Most social-media engagements fail the same way. Here are the 4 patterns we see most often on accounts prospects bring us.
One vendor runs Meta ads, a different one posts on Instagram. They never talk. Organic content never feeds paid retargeting audiences. Paid creative never tests against organic signal. Both underperform — and you pay twice.
Weekly cadence is met. Feed stays fresh. But engagement is nonexistent because posts are generic reskins of the same image across 5 platforms. No platform-native creative means no algorithmic push.
Meta + TikTok pixels installed but never audited. UTM discipline nonexistent. First-party data not uploaded to the ad platforms. You can't tell which posts drive leads, which ads print money, which audiences convert.
Comments go unanswered for days. DMs route to an inbox no one watches. Leads from Instagram don't make it to your sales team. The part of social that actually builds loyalty is the part that gets neglected first.
Most agencies draw a hard line between “ads” and “content.” That’s a staffing convenience, not a strategic decision. The two should feed each other — and when they don’t, both underperform.
We run them as one system. Your organic posts pre-test what creative will work as ads. Your best-performing organic posts get boosted as paid ads (this is exactly what TikTok’s Spark Ads program is built for). The audiences your ads retarget are built from people who already engaged with your content. The team writing the posts is the team writing the ads. The efficiency is how smaller teams out-publish bigger agencies.
We also post at the right pace for each platform — TikTok rewards volume (3–5 posts per week minimum), LinkedIn punishes oversaturation (2–3 per week is the sweet spot), X (formerly Twitter) is daily-or-nothing. Posting the same number of times across all 5 platforms is wrong on 3 of them. We lock the right pace per platform before we start.
Campaigns built for the Meta pixel + Conversions API + first-party data you actually have. Advantage+ Shopping where the catalog is ready. Custom audiences from your CRM. Creative strategy matched to each stage of the funnel — top-of-funnel video, mid-funnel carousel, bottom-funnel retargeting. The creative + the targeting + the measurement, not just the ad buy.
Boosting your best organic posts as paid ads (TikTok’s Spark Ads program), plus dedicated in-feed ad creative, plus TikTok Shop for ecommerce. TikTok has its own visual language and pacing — it’s not Instagram Reels reposted and hoping. The platform rewards volume of creative variations, so we plan for 8–12 ad variations per month instead of 2.
Sponsored content + Message Ads + Lead Gen Forms. Targeted by company size, industry, job function, seniority, skills. Highest CPC of any paid channel — and the highest-quality lead when the creative + offer are right. Ideal for professional services, SaaS, and any business where the buyer is a title, not a demographic.
We write, design, schedule, and publish regular posts across Facebook, Instagram, LinkedIn, X, and TikTok. Brand-consistent voice. Platform-native creative (not the same image repurposed 5 times). Weekly cadence minimum, daily where the platform rewards volume. You approve the calendar, we execute.
Every piece of content is atomized across platforms — a long-form LinkedIn post becomes an Instagram carousel becomes a TikTok hook becomes an X thread. One editorial idea, 5 platform executions. The efficiency is how small teams outpublish bigger agencies.
We reply to comments, engage with your audience, moderate DMs, route leads to your sales team. Same-business-day turnaround on direct messages. This is where 'social media management' earns the fee — not in scheduling, in the live interaction that builds loyalty.
Where it fits the brand: micro-influencer outreach, whitelist agreements, UGC brief-and-source workflows. We've run this playbook for ecommerce brands where creator content outperforms brand content 3-5x in the ads manager.
Tracking pixels installed on your site for each ad platform we’re running, plus the server-side tracking signal that compensates for Apple’s iOS privacy changes, plus your customer list uploaded weekly. Every link tagged so we know which post brought which visitor. Monthly dashboard pulled live from each platform — reach, engagement, qualified leads, revenue when we have it.
Free 30-minute strategy call. We audit your current state, flag the 3–5 highest-ROI fixes, and quote honestly.
Book a strategy callWho is this brand for? What voice? What platforms deserve investment vs which are checkbox? We audit your current social presence, your competitor set, and the audience data you already have in your CRM + Meta pixel history.
Decide the spend allocation across Meta / TikTok / LinkedIn. Lock the organic cadence per platform. Build a 90-day editorial calendar with themes, post types, and creative briefs.
Copy, graphics, video, schedule. Paid campaigns launched with 3-5 creative variations per ad set. Organic publishing starts day one on the locked cadence. Pixel + CAPI + UTM discipline from first post.
Weekly: creative rotation, bid adjustments, community replies, post performance review. Monthly: strategic review, new creative briefs, audience refresh, Looker Studio report.
What you get from a typical “ads agency + content agency” split vs. running it through one team.
Retainer scales with platform count, posting cadence, and paid media budget. Ad spend is separate and paid directly to the ad platforms (we don't mark up media). Typical engagement covers 3 platforms organic + 1-2 platforms paid.
Every engagement starts with a 30-minute strategy call — no cost, no pitch deck, no obligation to proceed. We audit your current social presence, map platform priority to your audience, and quote honestly for the full scope.
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We audit your current state, flag the 3–5 highest-ROI fixes, and quote honestly. If we’re not the right fit, we’ll tell you and recommend someone who is.
Strategy calls are 30 minutes, same-day response, and you talk to the people who'll do the work. No handoffs. No SDR middle layer. No deck — just the architecture of what we'd build and what it would return.