SERVICES · SOCIAL MEDIA MARKETING

Social that drives pipeline, not just vanity metrics.

Paid ads on Facebook, Instagram and LinkedIn, plus the regular posting that fills your social accounts with content your audience actually engages with. One team handling both paid and organic, measured against actual revenue, not vanity likes.

  • 100+ five-star reviews
  • Behind a $25M+ a year online store we run ourselves
  • 140+ websites we manage right now
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TRUSTED BY 250+ BUSINESSES SINCE 2015
  • Meta
    Facebook + Instagram · ad campaigns + organic
  • Instagram
    Reels, Stories + feed · organic + paid
  • LinkedIn
    business-to-business precision · sponsored + lead gen forms
  • 4
    Platforms managed · one editorial voice
  • $25M+ a year
    Ecommerce owner experience baked in

We run paid ads and regular posting on Facebook, Instagram and LinkedIn. Social ads management starts at $600 a month; organic posting plans are priced after a free strategy call. We don’t do TikTok. You own every account, and there’s no long-term contract.

01

The pattern that makes social feel like a cost center.

WHERE SOCIAL MEDIA ENGAGEMENTS BREAK

Most social-media engagements fail the same way. Here are the 4 patterns we see most often on accounts prospects bring us.

Ads agency and content agency siloed

One vendor runs Meta ads, a different one posts on Instagram. They never talk. Organic content never feeds paid retargeting audiences. Paid creative never tests against organic signal. Both underperform — and you pay twice.

“My ads agency doesn't know what my content team is posting.”

Posts that get published, never watched

Weekly cadence is met. Feed stays fresh. But engagement is nonexistent because posts are generic reskins of the same image on every platform. No platform-native creative means no algorithmic push.

“We post consistently but barely anyone engages.”

No attribution from social to revenue

Meta pixel installed but never audited. no way to tell which ad a lead came from. First-party data not uploaded to the ad platforms. You can't tell which posts drive leads, which ads print money, which audiences convert.

“Is social actually making us money?”

Community management = auto-responder

Comments go unanswered for days. DMs route to an inbox no one watches. Leads from Instagram don't make it to your sales team. The part of social that actually builds loyalty is the part that gets neglected first.

“Our Instagram DMs are a black hole.”
HOW WE THINK ABOUT SOCIAL

Paid and organic are one system, not two separate jobs.

Most agencies draw a hard line between “ads” and “content.” That’s a staffing convenience, not a strategic decision. The two should feed each other — and when they don’t, both underperform.

We run them as one system. Your organic posts pre-test what creative will work as ads. Your best-performing organic posts get boosted as paid ads (Facebook and Instagram let you run a post you already published as an ad). The audiences your ads retarget are built from people who already engaged with your content. The team writing the posts is the team writing the ads. The efficiency is how smaller teams out-publish bigger agencies.

We also post at the right pace for each platform — Instagram and Facebook do best at 3–4 posts a week, LinkedIn punishes oversaturation (2–3 per week is the sweet spot), X (formerly Twitter) is daily-or-nothing. Posting the same number of times on every platform is wrong on most of them. We lock the right pace per platform before we start.

  • Paid ads + organic posting under one team — same voice, same strategy, same way of measuring
  • Creative made for each platform — an Instagram Reel is NOT a Facebook post reposted
  • Tracking pixels installed on your site + your customer list uploaded weekly so the ad platforms can target lookalikes accurately
  • One editorial idea adapted into a post made for each platform — not the same image copied everywhere
  • Same-business-day replies to comments and DMs — the part of social that builds loyalty, the part most agencies skip
02

What’s included

01

Meta Ads (Facebook + Instagram)

Campaigns built for the Meta pixel + Conversions API + first-party data you actually have. Advantage+ Shopping where the catalog is ready. Custom audiences from your CRM. Creative strategy matched to each stage of the funnel — top-of-funnel video, mid-funnel carousel, bottom-funnel retargeting. The creative + the targeting + the measurement, not just the ad buy.

02

Instagram content + ads

Reels, Stories and feed posts made for Instagram, not a Facebook post reposted and hoping. Your best-performing posts and Reels get run as ads through Meta, and Instagram comments and DMs get answered the same business day.

03

LinkedIn Ads — business-to-business precision

Sponsored content + Message Ads + Lead Gen Forms. Targeted by company size, industry, job function, seniority, skills. Highest cost per click of any paid channel — and the highest-quality lead when the creative + offer are right. Ideal for professional services, SaaS, and any business where the buyer is a title, not a demographic.

04

Organic content — every platform, one voice

We write, design, schedule, and publish regular posts across Facebook, Instagram, LinkedIn and X. Brand-consistent voice. Platform-native creative (not the same image repurposed everywhere). Weekly cadence minimum, daily where the platform rewards volume. You approve the calendar, we execute.

05

Content engine, not just posts

Every piece of content is atomized across platforms — a long-form LinkedIn post becomes an Instagram carousel becomes a Reel becomes an X thread. One editorial idea, made for each platform. The efficiency is how small teams outpublish bigger agencies.

06

Community management

We reply to comments, engage with your audience, moderate DMs, route leads to your sales team. Same-business-day turnaround on direct messages. This is where 'social media management' earns the fee — not in scheduling, in the live interaction that builds loyalty.

07

Influencer + UGC coordination

Where it fits the brand: micro-influencer outreach, whitelist agreements, UGC brief-and-source workflows. We've run this playbook for ecommerce brands where creator content outperforms brand content 3-5x in the ads manager.

08

Measurement that ties to actual revenue

Tracking pixels installed on your site for each ad platform we’re running, plus the server-side tracking signal that compensates for Apple’s iOS privacy changes, plus your customer list uploaded weekly. Every link tagged so we know which post brought which visitor. Monthly dashboard pulled live from each platform — reach, engagement, qualified leads, revenue when we have it.

Ready?

Want all of this on your site?

Send a quick message, call us, or book a free strategy call. We look at your site and tell you honestly what we would fix first.

03

How we deliver it

  1. 01

    Brand + audience audit

    Who is this brand for? What voice? What platforms deserve investment vs which are checkbox? We audit your current social presence, your competitor set, and the audience data you already have in your CRM + Meta pixel history.

    Output — Brand voice doc + platform priority city pages
  2. 02

    Paid + organic split

    Decide the spend allocation across Meta (Facebook + Instagram) and LinkedIn. Lock the organic cadence per platform. Build a 90-day editorial calendar with themes, post types, and creative briefs.

    Output — 90-day calendar + paid media plan
  3. 03

    Creative production + launch

    Copy, graphics, video, schedule. Paid campaigns launched with 3-5 creative variations per ad set. Organic publishing starts day one on the locked cadence. tracking set up correctly from the first post.

    Output — Live campaigns + 30+ organic posts published
  4. 04

    Weekly + monthly optimization

    Weekly: creative rotation, bid adjustments, community replies, post performance review. Monthly: strategic review, new creative briefs, audience refresh, Looker Studio report.

    Output — Monthly performance report + iteration plan
04

Where the split agency model breaks

What you get from a typical “ads agency + content agency” split vs. running it through one team.

Topic
Split agency model
UltraWeb Labs (unified)
How ad creative gets developed
Ads team + content team work separately and rarely talk
Your organic posts test what works before becoming ads — no cold-start guesswork
Who sees your retargeting ads
Only people who clicked an ad
People who engaged with your content + people from your customer list
How often you post per platform
Same post count across all platforms
Right pace for each — Instagram + Facebook 3–4/week, LinkedIn 2–3/week, X daily
Instagram content that performs
Generic ads that get scrolled past
Best organic posts and Reels run as paid ads — standard play
How comments + DMs are handled
Auto-responders or replies lagged by days
Same-business-day replies on every channel
How you see what’s working
Separate reports for paid + organic that never connect
One dashboard showing reach, engagement, leads, and revenue in one view
Approving content before it publishes
Approval on every single post (grinds the cadence)
Approval on the 90-day calendar up front, then execution stays on schedule
05

What to expect — investment & engagement

Social ads management starts at $600 a month. Organic posting plans depend on how many platforms and how often you post, so we price them after a free strategy call. Ad spend is separate and paid directly to the ad platforms (we don't mark up media). Typical engagement covers 3 platforms organic + 1-2 platforms paid.

Every engagement starts with a free strategy call — no cost, no pitch deck, no obligation to proceed. We audit your current social presence, map platform priority to your audience, and quote honestly for the full scope.

Social ads management from $600 a month
Book a free strategy call No cost · no pitch deck · no obligation to proceed
06

Questions people ask us

Do you run paid ads and organic posting, or just one?
Both, and we specifically think the split is our unfair advantage. Most agencies are either 'ads agencies' or 'content agencies.' The handoff between them is where most social-media strategies die. Running paid + organic under one team means your ad creative gets pre-tested organically, your best organic posts get run as ads on Facebook and Instagram, and your retargeting audiences are populated by your own content engine.
How much does social media marketing cost?
Social ads management starts at $600 a month, plus your ad spend, which you pay the platforms directly. Organic posting plans depend on how many platforms you want covered and how often you post, so we price them after a free strategy call. There is no long-term contract; you can cancel after the first month.
Which platforms do you manage?
Organic: Facebook, Instagram, LinkedIn and X (Twitter). Paid: Meta (Facebook + Instagram) and LinkedIn. We don't do TikTok, Pinterest, YouTube or Reddit in this engagement — if you need those, we scope separately. Most clients run 2-3 platforms organic + 1-2 paid, not all of them.
How many posts per platform per week?
Depends on the platform and goal. Instagram + Facebook: 3-4/week is typical, with Reels where they fit the brand. LinkedIn: 2-3/week (the algo punishes oversaturation). X: daily (the platform is firehose-native). We lock the cadence before the contract so there are no 'did we commit to that?' conversations.
Do we approve every post, or do you just publish?
You approve the 90-day calendar up front (themes + post types). Day-to-day posts go into a shared calendar tool where you can review 1 week in advance with a red-card option. If you want approval on every single post, we can accommodate, but the cadence drops — most clients prefer the calendar-level approval because it matches how the rest of the work gets done.
What about short-form video?
Included. Instagram Reels, Facebook video and LinkedIn video are part of every cadence where they fit the brand. We handle scripting, editing, and posting. For full-production branded video content (expensive sit-down interviews, multi-camera shoots), we scope separately — that's videography, not social media.
Do you handle influencer partnerships?
Selectively. Micro-influencer outreach + whitelist agreements + UGC sourcing are all in scope for ecommerce brands where creator content demonstrably outperforms brand content. For larger talent partnerships (celebrity tier, exclusive contracts, legal review), we coordinate with your PR team or recommend partners — that's not our wheelhouse.
Can you integrate this with my ecommerce store / CRM?
Yes. Facebook + Instagram catalog integration, tracking pixels installed on your Shopify or WooCommerce store, your customer list uploaded weekly for retargeting and lookalike audiences. For complex integrations we bring in our Custom Engineering team — this is the kind of work we've built operating platforms to handle for marine services and other multi-system businesses.
Real reviews · live from Google

5.0 stars across 98+ Google reviews.

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Creative Metals 4 months ago

We've been getting "hounded" daily over the years to update our old website and the manner in which we are approached is offputting, is to put it nicely. Not only was the approach of this company, smooth and painless, the result of our new site, OMG is absolutely stunning. The manner in which my requests where handled, were quick, efficient and painless. Even offered ideas I hadn't thought of without me feeling stupid!! I would recommend this company a million times over with no hesitation. Service was over the top and beyond any expectation I could have imagined. Yee Haw!!

Google review
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Zachary Staley 7 months ago

Very impressed so far with how fast they work along with outstanding results. As a small business owner, I was nervous to invest in something like this. However, ROI was very fast and quality of our new website and overall customer service has been nothing short of excellent.

Google review
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Dana Betz 12 months ago

My business has recently engaged UltraWeb Marketing to rebuild and revitalize our website. I’m extremely pleased with the results and working with the UltraWeb team. I can’t recommend them enough!

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