Medical practices, dental offices, dental support organizations (DSOs), med-spas, specialty providers. Compliance-bound vertical (HIPAA-aware intake, regulated advertising language). High patient-acquisition value but consolidated competition — conversion architecture matters more than raw lead volume.
Medical and dental marketing is bound by compliance (HIPAA-adjacent intake handling, FDA-regulated advertising language for certain specialties, state-Board rules for medical practice). We’ve worked with practices through these constraints — here’s what we focus on.
For medical + dental practices, the website’s job is twofold: convert new-patient searches and provide a self-service portal for existing patients (forms, payment, FAQ). We design for both flows separately. New-patient conversion architecture + existing-patient utility get the design treatment they each deserve.
Web Design ServicesMost medical / dental searches are high-intent local (“dentist near me,” “dermatologist Boca Raton”). We build the full local search program: Google Business Profile work, review velocity, citation building, and the on-page SEO that makes you rank for the procedure + city combinations buyers actually search. Packages from $549/mo.
SEO ServicesPatient lifetime value for medical + dental is typically $1,500–$15,000+ depending on specialty. That supports much higher cost-per-click than most local service categories. We optimize for cost-per-new-patient, not cost-per-click. $600/mo management + ad spend.
Google Ads ManagementReviews drive conversion AND search rankings for medical + dental more than most categories — patients evaluate providers on review count, star rating, and recency. We build review-velocity programs that follow up with patients post-visit through channels HIPAA permits, respond professionally to negative reviews, and surface positive reviews across your site. Included in SEO retainers from $549/mo.
Reputation workMedical + dental marketing operates under different rules than other industries. HIPAA constraints affect how patient inquiries can be handled in your CRM, what data can be collected through online forms, and how you can communicate with existing patients. FDA rules affect what dermatology, plastic surgery, and certain specialty practices can claim in advertising. State medical and dental Board rules add another layer of compliance for specific languages.
We work within those constraints rather than around them. Forms include HIPAA-compliant intake flows where the practice requires it. Ad copy stays inside FDA + state-Board language rules. Email + text marketing uses HIPAA-aware platforms. We’ll add the appropriate disclaimer language and won’t draft copy that violates regulatory rules — final compliance review still sits with your practice administrator.
Outside of compliance, the marketing patterns are favorable. Patient lifetime values are high, search intent is high, the Google Maps 3-pack drives most local search traffic, and reviews carry outsized weight in patient evaluation. The math typically works in even competitive markets.
We audit your current state, flag the 3–5 highest-ROI fixes, and quote honestly. If we’re not the right fit, we’ll tell you and recommend someone who is.
Strategy calls are 30 minutes, same-day response, and you talk to the people who'll do the work. No handoffs. No SDR middle layer. No deck — just the architecture of what we'd build and what it would return.