Most agencies optimize for clicks and call it a day. We work the whole funnel — the ad, the landing page, the form, the tracking, the keywords that filter out wrong-fit searches — because that’s what separates a $2-per-lead campaign from a $40-per-lead one. Google Ads built to pay for themselves before our management fee does.
Most accounts we audit for prospects have at least two of these bleeds. Fixing them is the fastest ROI lift in paid media.
Over 40% of accounts we audit have duplicate conversion firings, untagged phone calls, or mobile events that don't fire. The account bids against phantom conversions. You pay for clicks that don't convert.
Weekly search-term reports reveal 20-40% of clicks on irrelevant queries — brand-name mismatches, research-intent browsers, misspellings that don't convert. No weekly negative-keyword hygiene = ongoing waste.
Inherited accounts often have giant catch-all ad groups where every keyword triggers the same generic ad. Quality Score tanks, CPC spikes, landing-page message-match is impossible. Classic “set it and forget it” agency pattern.
Ad promises “Boca Raton web design” → landing page is your generic services page. Google penalizes message mismatch via Quality Score. Conversion rate drops 50-70% vs. a message-matched landing page.
Most agencies report on metrics like cost per click, impression count, and Quality Score. Those are useful diagnostics — but they’re not what pays your bills. What pays your bills is form submissions, phone calls, and meetings booked.
We set up your account so every click is measured against an actual conversion (form submission, phone call, demo booked) and that conversion data flows directly into your CRM so your sales team can act on it immediately. Then we work the whole funnel: the ad, the landing page it sends visitors to, the form on that page, and how leads land in your CRM. Agencies that only touch the ad layer are optimizing 20% of the equation.
Landing pages are more than half of what makes Google Ads work, and most agencies pretend they aren’t their job. We either build them or audit your existing ones so the page matches what the ad promised — same conversion-focused page structure we use on our own service pages.
Most agencies hand you a 40-page “account health report” and then ask for more budget. We audit the account — the campaign structure, how the keywords are grouped, what searches your ads are matching against that shouldn’t, the conversion tracking that might be broken — and we fix every finding in the first 14 days. Findings become fixes, not your homework.
We split keywords by how buyers actually search (exact phrases the buyer typed vs broader phrases they might be researching). Each ad group focused on one intent cluster, not 50 keywords stuffed in one dumping ground (the pattern you inherit from agencies that outsource to Fiverr). Where Google’s newer automated campaigns make sense for your data, we use them; where they’d burn budget, we don’t.
If the landing page is wrong, no amount of ad optimization will save you. We either build the landing page or improve your existing one — form visible without scrolling, message matched to the ad, trust signals in the first screen, designed mobile-first since 68% of paid clicks happen on phones. Same page structure we use on our own pages, the ones already ranking.
Google Analytics + Google Ads conversion setup + phone-call tracking + form submissions + handoff to your CRM. We also set up the “enhanced conversion” signal Google needs to optimize your campaigns properly, when we have the email or phone number on the lead. You see what we see: cost per qualified lead, not just cost per click.
Google offers a dozen different bidding approaches; the right one depends on how much conversion data your account has and how mature the campaign is. We pick the strategy that fits your situation, not the one that lets us autopilot the account. Daily review of how your budget is pacing, weekly tuning of bids, monthly review of the bigger picture.
Most paid accounts leak 20–40% of their budget to irrelevant search phrases — people searching for your competitor by name, people doing free research with no buying intent, misspellings that never convert. We review the actual searches your ads matched against each week and aggressively block the wrong-fit ones. Your budget goes to actual buyers.
For service businesses in South Florida we run geo-targeted campaigns with city-specific ad copy and different landing pages per city. “Web design boca raton” and “web design fort lauderdale” get different ads and different landing pages — because the buyer in each market thinks about the problem differently.
Monthly dashboard pulled live from your Google Ads account. Cost per qualified lead, conversion rate, revenue when we have it, trend lines compared to your baseline. No branded PDF with smiley-face gauges. You see exactly what we see when we’re inside the account.
Free 30-minute strategy call. We audit your current state, flag the 3–5 highest-ROI fixes, and quote honestly.
Book a strategy callFull account history review + conversion-tracking audit + landing-page audit + competitor auction-insights pull. We identify the 3-5 fixes that unlock the most budget in the first 30 days.
Campaigns + ad groups + keyword structure rebuilt for intent clarity. Negative-keyword lists imported. Conversion actions re-wired. New ad copy shipped for at least 4 ad groups in the first 2 weeks.
Every live ad group points at a landing page whose H1 matches the ad copy. Where the existing page fails, we build or rebuild — form-above-the-fold pattern, message-matched to the ad.
Daily pacing check, weekly bid + search-term tuning, monthly architecture review. Looker Studio dashboard live from day 14. You see the account the same way we do.
What happens in the first 30 days of a typical agency engagement vs. ours.
Management fee starts at $600/mo, paid directly to us. Ad spend is separate and paid directly to Google — we don't mark up media. Minimum recommended ad budget is $3,000/mo to give Google's bid strategies enough conversion data to optimize against.
Every engagement starts with a 30-minute strategy call — no cost, no pitch deck, no obligation to proceed. We audit your current account (or scope a new one), flag the fastest wins, and quote honestly for the full scope.
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We audit your current state, flag the 3–5 highest-ROI fixes, and quote honestly. If we’re not the right fit, we’ll tell you and recommend someone who is.
Strategy calls are 30 minutes, same-day response, and you talk to the people who'll do the work. No handoffs. No SDR middle layer. No deck — just the architecture of what we'd build and what it would return.